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Author
Bennett, Peter D
Title
Consumer Behavior / Peter D. Bennett, Harold H. Kassarjian.
Imprint
New Delhi : Prentice-Hall of India Private Limited , 1988
Copies
Description
ix,134 p.; 20 cm.
Note
Includes index.
Subject
Consumer behavior
Marketing research
Added Author
Kassarjian, Harold H. jt. Author
ISBN
0876921721
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