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Book Cover
Book
Author Clow, Kenneth E.

Title Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

Imprint Harlow, United Kingdom : Pearson Education Limited, 2018.

Copies

Location Call No. Status
 Male Library  HF5823.C56 2018    Available
 Female Library  HF5823.C56 2018    Available
Edition 8th ed.
Description 508 p. : ill. ; 28 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Advertising
Communication in marketing
Added Author Baack, Donald
ISBN 9781292222691
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