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Book Cover
Book
Author Knapp, Duane E

Title The Brandmindset / Duane E. Knapp.

Imprint New York : McGraw-Hill, 2000

Copies

Location Call No. Status
 Female Library  HD69.B7 K62 2000    Available
 Female Library  HD69.B7 K62 2000 c.2  Available
Description xxiii, 277 p. : ill. ; 24 cm .
Subject Brand name products -- Management
Brand name products
Added Author BrandStrategy, Inc
Added Title BrandMindset
ISBN 007134795X
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