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Book Cover
Book
Author Russell, Thomas 1941-

Title Kleppner's advertising procedure / J. Thomsa Russell , W. Ronald Lane.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2002

Copies

Location Call No. Status
 Female Library  HF5823 R87 2002    Available
 Female Library  HF5823 R87 2002 c.2  Available
 Male Library  HF5823 R87 2002    Available
Edition 15th ed
Description xix, 697 p. : ill. (some col.) ; 29 cm.
Note Includes glossary and index, p.:677-697.
Bibliography Includes bibliographical references.
Subject Advertising
Added Author Lane , W. Ronald 1940- J. Author
Kleppner, Otto 1899- Advertising procedure
ISBN 0130328774
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