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Book Cover
Book
Author Riezebos, Rik

Title Brand management : A theoretical and practical approach / Rik Riezebos, Bas Kist, Gert Kootstra.

Imprint Harlow (england) : Prentice Hall , 1996

Copies

Location Call No. Status
 Female Library  HF5415.15 R54 1996    Available
 Male Library  HF5415.15 R54 1996    Available
Description xvi, 331 p. : ILL. ; 24 cm.
Note Includes index, p.: [313]-331.
Bibliography, p.: [397]-312.
Subject Brand name products -- Marketing -- Management
Management
Added Author Kist, Bas J. Author
Kootstra, Gert J. Author
ISBN 0273655051
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