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Book Cover
Book
Author Greyser, Stephen A

Title Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp.

Imprint Englewood Cliffs, N.J. : Prentice Hall, c1992.

Copies

Location Call No. Status
 Female Library  HF5827 .G75 1991    Available
Edition 3rd ed.
Description xvii, 681 p. : ill. ; 25 cm.
Subject Advertising -- United States -- Management -- Case studies
Advertising -- United States -- Communication systems -- Case studies
Added Author Kopp, Robert J
ISBN 0131161385 : $45.00
0131175084 (pbk) :
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