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Author
Rohner, Kurt, 1954-
Title
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner.
Imprint
Chichester, [England] ; New York : J. Wiley, 1998
Connect to
Connect to http://www.loc.gov/catdir/toc/wiley022/98003083.html
Connect to http://www.loc.gov/catdir/enhancements/fy0706/98003083-b.html
Connect to http://www.loc.gov/catdir/enhancements/fy0706/98003083-d.html
Copies
Description
xv, 223 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references and index.
Subject
Telemarketing
Database marketing
Internet marketing
Added Title
Cyber-Marketing. English.
ISBN
9780471970231
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