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Book Cover
Book
Author Boone, Louis E

Title Contemporary marketing / Louis E. Boone, David L. Kurtz.

Imprint Mason, Ohio : South-Western / Thomson Learning , 2001

Copies

Location Call No. Status
 Female Library  HF5415 B66 2001    Available
 Female Library  HF5415 B66 2001 c.2  Available
Edition 10th ed
Description xvi, 619 p. ; col. ill. ; 29 cm.
Note Includes gloosary and indexes.
Bibliography Includes bibliographical references.
Subject Marketing
Added Author Kurtz, David L
ISBN 0030314038 (hard cover)
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