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Author
Schiffman, Leon G
Title
Consumer Behavior / Loen G. Schiffman.
Imprint
New Delhi : Prentice-Hall of India Private Limited , 1988
Copies
Edition
3th ed
Description
xviii,725 p.: ill.; 24 cm.
Bibliography
Includes index.
Subject
Consumer behavior
Motivation research (Marketing)
Diffusion of Innovations
Added Author
Kanuk, Leslie Lazar jt. Author
ISBN
0876925476
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