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Keyword: Reading comprehension -- Examinations -- Study guides
Keyword: d:(object and oriented and programming) or d:(computer and software and development) or d:(c and computer and program)
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Author
Kaufman, Louis, 1922-
Title
Essentials of advertising / Louis C. Kaufman.
Imprint
San Diego : Harcourt Brace Jovanovich, c1987.
Copies
Edition
2nd ed.
Description
xiv, 558 p., [64] p. of plates : ill. (some col.) ; 26 cm.
Bibliography
Includes bibliographies and index.
Subject
Advertising -- United States -- Case studies
Advertising -- United States
ISBN
0155241028
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