Description |
xiv, 345 p ; 25 cm. |
Note |
First published 2014 by Gower Publishing. |
Bibliography |
Includes bibliographical references and index. |
Contents |
List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index. |
Subject |
Marketing -- Management
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Strategic planning
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Equality
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ISBN |
9781138279810 |
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