My Library

Resources

Author

Title Copywriting for the electronic media : a practical guide / Milan D. Meeske.

Imprint

Belmont, Calif. : Wadsworth Pub. Co., 1998

Edition	3rd. ed
Description	xvii, 295 p. : ill. ; 28 cm.
Bibliography	Includes bibliographical references (p. [289]-290) and index.
Subject	Advertising copy
	Broadcast advertising
ISBN	0534507549 (alk. paper)