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Book Cover
Book
Author Minett, Steve

Title B 2 B marketing : a radically different approach for business-to-business marketers / Steve Minett.

Imprint London, New York : Prentice Hall / Financial Times , 2002

Copies

Location Call No. Status
 Female Library  HF5415.1263 M56 2002    Available
 Female Library  HF5415.1263 M56 2002 c.2  Available
 Female Library  HF5415.1263 M56 2002 c.3  Available
Description xix, 226 p. : ill. ; 24 cm.
Note Includes index, p.: 217-226.
Bibliography Includes bibliographical references.
Subject Industrial marketing
ISBN 027365425X
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