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Book Cover
Book
Author Sheth, Jagdish N

Title Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.

Imprint Fort Worth, TX : Dryden Press, 1999

Copies

Location Call No. Status
 Female Library  HF5415.32 S54 1999    Available
 Female Library  HF5415.32 S54 1999 c.2  Available
Description 1 v. (various pagings) : col. ill. ; 26 cm.
Bibliography Includes bibliographical references and indexes.
Subject Consumer behavior
Consumers' preferences
Consumer satisfaction
Marketing
Added Author Mittal, Banwari
Newman, Bruce I
ISBN 003098016X
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