| Title |
Shopping 3.0 : shopping, the Internet or both? / Cor Molenaar. |
|
| Imprint |
London ; New York : Routledge, 2010 |
|
| Female Library
|
HF5548.32 .M65 2010 |
Available |
| Male Library
|
HF5548.32 .M65 2010 |
Available |
| Description |
212 p. : ill. ; 26 cm. |
| Note |
Includes index. |
| Contents |
8 pm in the evening: how life has changed for retailers -- A new way of shopping: the role of customer experience and entertainment -- Shopping evolution: how to adapt to survive -- Customers want recognition: making the shopping experience personal -- Technology makes buying easy: integrating bricks and mortar with the Internet -- The future of shopping: shopping, the internet or both?. |
| Subject |
Electronic commerce
|
|
Teleshopping
|
|
Retail trade
|
|
Consumer behavior
|
| ISBN |
9781138255944 |
|
