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Author
Fraser-Robinson, John
Title
Total quality marketing : what has to come next in sales, marketing and advertising / John Fraser-Robinson with Pip Mosscrop.
Imprint
London : Kogan Page, 1991.
Copies
Location
Call No.
Status
Female Library
HF5415.13 F72 1991
Available
Description
256 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. [249]) and index.
Subject
Marketing -- Management
Quality Control
Customer relations
Added Author
Mosscrop, Pip
ISBN
0749403896
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