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Book Cover
Book
Author Walker, Orville C

Title Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

Imprint New York : McGraw-Hill/Irwin, 2011

Copies

Location Call No. Status
 Female Library  HF5415.13 M3586 2011    Available
Edition 7th ed
Description xv, 352 p. : ill. ; 26 cm.
Bibliography Includes bibliographical references and indexes.
Subject Marketing -- Management
Added Author Mullins, John W. (John Walker)
ISBN 9780073381152 (alk. paper)
0073381152 (alk. paper)
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