| Edition |
6th ed. |
| Description |
xxxiv, 586 p. : illustrations (chiefly color), map ; 25 cm. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Business in a charging world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantange -- Marketing: developing relationships -- Financing the enterprise. |
| Subject |
Business
|
|
Management -- United States
|
| Added Author |
Hirt, Geoffrey A.
|
|
Ferrell, Linda
|
| ISBN |
0073511668 (alk. paper) |
|
9780071285605 (alk. paper) |
|
9780071285605 |
|
