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Title Marketing strategy / O. C. Ferrell, Michael D. Hartline, George H. Lucas.

Imprint

Mason, Ohio : South-Western/Thomson Learning , 2002

Location	Call No.	Status
Female Library	HF5415.13 F47 2002	Available
Female Library	HF5415.13 F47 2002 c.2	Available

Edition	2md ed
Description	xxvi, 469 p. : ill. ; 26 cm.
Note	Includes endexes, p.: 457-469.
Bibliography	Includes bibliographical references.
Subject	Marketing -- Management
	Marketing -- Management -- Case studies
Added Author	Hartline, Michael D. J. Author
	Lucas, George J. Author
ISBN	0030321034