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Book Cover
Book
Author Ogden, James R

Title Developing a creative and innovative integrated marketing communications plan : a working modle / James R. Ogden.

Imprint Upper Saddle River, NJ. : Prentice Hall , 1998

Copies

Location Call No. Status
 Female Library  HF5415.123 O64 1998    Available
 Female Library  HF5415.123 O64 1998 c.3  Available
Description vi, 185 p. : ill. ; 25 cm.
Subject Communication in marketing
ISBN 0137783337
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