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Book Cover
Book
Author O'Keefe, Daniel J., 1950-

Title Persuasion : theory & research / Daniel J. O'Keefe.

Imprint Thousand Oaks, CA : Sage Publications, c2002
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Copies

Location Call No. Status
 Male Library  BF637.P4 O54 2002    Available
 Male Library  BF637.P4 O54 2002 c.2  Available
Edition 2nd ed
Description xvi, 365 p. ; 24 cm.
Series Current communication an Dvanced text series 2
Bibliography Includes bibliographical references (p. p265-338) and index.
Contents Persuasion, attitudes, and actions - Functional approaches to attitude - Belief-based models of attitude - Cognitive dissonance theory - Theories of behavioral intention - Elaboration likelihood model - The study of persuasive effects - Source factors - Message factors - Receiver and context factors.
Subject Persuasion (Psychology)
ISBN 0761922008
0761925392 (pbk.)
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