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More Information
Author
Kotler, Philip
Title
Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Imprint
New York, NY : Pearson Education, 2021.
Copies
Location
Call No.
Status
Male Library
HF5415.K636 2021
Available
Male Library
HF5415.K636 2021 c.2
Available
Female Library
HF5415.K636 2021
Available
Female Library
HF5415.K636 2021 c.2
Available
Edition
Eighteenth edition, Global edition.
Description
728 p. : col. ill. ; 28 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing
Added Author
Armstrong, Gary (Gary M.)
Opresnik, Marc Oliver, 1969-
ISBN
9781292341132
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