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Author

Title Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

Imprint

Boston : McGraw-Hill/Irwin, 2003

Location	Call No.	Status
Female Library	HF5415.2 H258 2003	Available
Male Library	HF5415.2 H258 2003	Available

Edition	2nd ed., International ed
Description	xxiii, 720 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).
Series	McGraw -Hill/Irwin series in marketing
System Details	CD-ROM has title: SPSS student version 11.0 for Windows
Note	"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Bibliography	Includes bibliographical references (p. 687-698) and indexes.
Subject	Marketing research
Added Author	Bush,Robert P
	Ortinau, David J
ISBN	0072467576 (alk.paper)
	0071151192 (International:alk.paper)