| Title |
Marketing strategy : a decision- focused approach / Orville C. Walker,Jr., ......[et al.]. |
|
| Imprint |
Boston : McGraw - Hill , 2003 |
|
| Female Library
|
HF5415.13 W249 2003 |
Available |
| Edition |
4th ed, International edition |
| Description |
365p.: ill; 25cm. |
| Bibliography |
Includes biliographical references and indexes. |
| Subject |
Marketing -- Management
|
| Added Author |
Walker, Orville C
|
| ISBN |
0072466707 (alk. paper) |
|
0071151176 (International ed.) |
|
