My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author D'Alessandro, David F

Title Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.

Imprint New York : McGraw-Hill, 2001

Copies

Location Call No. Status
 Female Library  HD69.B7 D35 2001    Available
 Male Library  HD69.B7 D35 2001    Available
Description xviii, 185 p. ; 24 cm.
Note Includes index.
Subject Product management
Brand name products
Added Author Owens, Michele
ISBN 0071398503
Permanent Link