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Book Cover
Book
Author Parry, Mark E. (Mark Edward)

Title Strategic marketing management : a means-end approach / Mark E. Parry.

Imprint New York : McGraw-Hill , 2002

Copies

Location Call No. Status
 Female Library  HF5415.13 P37 2002    Available
 Female Library  HF5415.13 P37 2002 c.2  Available
 Female Library  HF5415.13 P37 2002 c.4  Available
 Female Library  HF5415.13 P37 2002 c.5  Available
Description ix, 275 p. : ill. ; 24 cm.
Series The McGraw-Hill executive MBA series
Note Includes index, p.: 269-275.
Bibliography Includes bibliographical references.
Subject Marketing -- Management
ISBN 0071372229 (HC)
0071450939 (PBK)
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