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Author

Title Basic marketing : a global-managerial approach / William D. Perreault, Jr, E.Jerome McCarthy.

Imprint

Boston : McGraw-Hill / Irwin , 2002

Location	Call No.	Status
Female Library	HF5415.13 M369 2002	Available
Female Library	HF5415.13 M369 2002 c.2	Available

Edition	14th ed
Description	xxxii,814,g-12 p.: ill.; 24 cm+ CD-ROM.
Series	The McGraw-Hill/Irwin series in marketing
Note	A variety of multi-media instructional aids,including a Web site, are available to support the text.
	Includes index.
Subject	Marketing -- Management
Added Author	McCarthy, E. Jerome (Edmund Jerome). jt. Author
ISBN	0072409479(alk.paper)
	0071121102(international :alk.paper)