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More Information
Author
Smith, Paul
Title
Handbook of strategic marketing communications : new ways to build and integrate communications / Paul Smith , Chris Berry , Alan Pulford.
Imprint
New Delhi : Crest Publishing House , 2003
Copies
Location
Call No.
Status
Female Library
HF5415 S65 2003
Available
Female Library
HF5415 S65 2003 c.2
Available
Description
xii, 300 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Decision making
Marketing -- Management
Added Author
Berry, Chris
Pulford, Alan
ISBN
8124202923
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