Title |
Analysis for strategic marketing / Vithala R. Rao , Joel H. Steckel. |
|
Imprint |
Reading, Mass. : Addison-Wesley , 1998 |
|
Description |
xiii, 514 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and indexes. |
Subject |
Marketing
|
Added Author |
Steckel, Joel H
|
ISBN |
0321001982 |
|