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Book Cover
Book
Author Kerin, Roger A

Title Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

Imprint New York, NY : McGraw-Hill/Irwin, c2013

Copies

Location Call No. Status
 Female Library  HF5415 K452 2013    Available
Edition 5th ed
Description xlvii, 507 p. : col. ill., col. maps ; 28 cm.
Note Map on lining papers.
Bibliography Includes bibliographical references (p. 455-478) and index.
Subject Marketing
Added Author Hartley, Steven William
Rudelius, William
ISBN 9780078028922 (alk. paper)
0078028922 (alk. paper)
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