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Book Cover
Book
Author Kerin, Roger A

Title Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

Imprint Boston : McGraw-Hill Irwin, 2009
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Connect to http://www.loc.gov/catdir/toc/ecip0827/2008039064.html

Copies

Location Call No. Status
 Female Library  HF5415 K452 2009    Available
Edition 3rd ed
Description xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.
Bibliography Includes bibliographical references (p. 447-467) and indexes.
Subject Marketing
Added Author Hartley, Steven William
Rudelius, William
ISBN 9780073381060 (alk. paper)
0073381063 (alk. paper)
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