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More Information
Author
Kerin, Roger A
Title
Strategic marketing problems : cases and comments / Roger A. Karin , Robert A. Peterson.
Imprint
Upper Saddle River, NJ. : Pearson Education International , 2004
Copies
Location
Call No.
Status
Female Library
HF5415.135 K47 2004
Available
Female Library
HF5415.135 K47 2004 c.2
Available
Edition
10th ed
Description
viii, 696 p. : ill. ; 26 cm.
Note
Includes glossary and indexes, p.: 676-696.
Bibliography
Includes bibliographical references.
Subject
Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies
Added Author
Peterson, Robert A. (Robert Allen) 1944-
ISBN
0131230301
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