Title |
Market-based management : strategies for growing customer value and profitability / Roger J. Best. |
|
Imprint |
Upper Saddle River, NJ. : Prentice Hall , 2004 |
|
Female Library
|
HF5415.13 B47 2004 |
Available |
Female Library
|
HF5415.13 B47 2004 c.2 |
Available |
Edition |
3rd ed |
Description |
xxv, 401 p. : ill. ; 24 cm. |
Note |
Includes glossary, p.:387-392. |
|
Includes index, p.: 395-401. |
Bibliography |
Includes bibliographical references. |
Subject |
Marketing -- Management
|
ISBN |
013008218X |
|