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Book Cover
Book
Author Rossiter, John R

Title Advertising Communications and Promotion Management / John R. Rossiter, Larry Percy.

Imprint Boston, Massachusetts : Irwin/McGraw-Hill , 1998

Copies

Location Call No. Status
 Female Library  HF5821 A293 1998    Available
 Female Library  HF5821 A293 1998 c.2  Available
Edition 2nd ed
Description xvi,640 p.: ill.; 29 cm.
Series McGraw-Hill Series in Marketing
Bibliography Includes bibliographical references and index.
Subject Advertising
Communication in marketing
Sales promotion
Added Author Percy, Larry
ISBN 007053943X
0071155147
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