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More Information
Author
Rossiter, John R
Title
Advertising Communications and Promotion Management / John R. Rossiter, Larry Percy.
Imprint
Boston, Massachusetts : Irwin/McGraw-Hill , 1998
Copies
Location
Call No.
Status
Female Library
HF5821 A293 1998
Available
Female Library
HF5821 A293 1998 c.2
Available
Edition
2nd ed
Description
xvi,640 p.: ill.; 29 cm.
Series
McGraw-Hill Series in Marketing
Bibliography
Includes bibliographical references and index.
Subject
Advertising
Communication in marketing
Sales promotion
Added Author
Percy, Larry
ISBN
007053943X
0071155147
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