Title |
Marketing management / Russell S. Winer. |
|
Imprint |
Upper Saddle River, NJ. : Prentice Hall , 2004 |
|
Female Library
|
HF5415.13 W56 2004 |
Available |
Female Library
|
HF5415.13 W56 2004 c.2 |
Available |
Edition |
2nd ed |
Description |
xxv, 481 p. : Col. ill. ; 29 cm. |
Note |
Includes glossary and index, p.: 453-481. |
Bibliography |
Includes bibliographical references, p.: 435-451. |
Subject |
Marketing -- Management
|
ISBN |
0131228013 |
|