Title |
Essentials of contemporary advertising / William F. Arens, David H. Schaefer. |
|
Imprint |
Boston : McGraw-Hill Irwin, 2007 |
|
Female Library
|
HF5821 A74 2007 |
Available |
Description |
xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm. |
Bibliography |
Includes bibliographical references and indexes. |
Subject |
Advertising
|
Added Author |
Schaefer, David H
|
ISBN |
9780071106276 (alk. paper) |
|
0071106276 (alk. paper) |
|
0073136662 (alk. paper) |
|