| Edition |
Eighth Edition. |
| Description |
xxxiii, 833 p : ill ; 27 cm. |
| Note |
Revised edition of the authors' Research methods for business students, 2015. |
| Contents |
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. |
| Subject |
Business -- Research
|
|
Business -- Research -- Data processing
|
| Added Author |
Lewis, Philip, 1945- author
|
|
Thornhill, Adrian, author
|
| ISBN |
9781292208787 (print) |
|
9781292208800 (pdf) |
|
9781292208794 (epub) |
|
