My Library

LEADER 00000cam a2200289 a 4500 
001    u15563 
001    15783 
003    SIRSI 
005    20040418154900.0 
008    030104s2002    xxua00000bi000001100eng0d 
020    0812217918 (pbk. : alk. paper) 
049    |bAINA NAEM 
050  4 P96.G44|bS55 2002 
100 1  Shields, Vickie Rutledge 
245 10 Measuring up :|bhow advertising affects self-image /
       |cVickie Rutledge Shields , Dawn Heinecken. 
260 0  Philadelphia :|bUniversity of Pennsylvania Press ,|c2002 
300    xvi, 206 p. :|bill. ;|c24 cm. 
500    Includes index, p.: [198]-203. 
504    Includes bibliographical references, p.: [187]-195. 
650  0 Gender identity in mass media 
650  0 Advertising 
650  0 Semiotics 
700 1  Heinecken, Dawn|eJ. Author