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More Information
Author
Andrews, J. Craig
Title
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.
Imprint
Australia : Cengage, 2018.
Copies
Location
Call No.
Status
Male Library
HF5438.5.A53 2018
Available
Female Library
HF5438.5.A53 2018
Available
Edition
10th ed.
Description
xix, 635 p. : ill. ; 28 cm.
Note
KH-AUL-2
Bibliography
Includes bibliographical references and index.
Subject
Advertising
Communication in marketing
Direct marketing
Sales promotion
Added Author
Shimp, Terence A.
ISBN
9781337282659
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