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Book Cover
Book
Author Smith, Paul

Title Handbook of strategic marketing communications : new ways to build and integrate communications / Paul Smith , Chris Berry , Alan Pulford.

Imprint New Delhi : Crest Publishing House , 2003

Copies

Location Call No. Status
 Female Library  HF5415 S65 2003    Available
 Female Library  HF5415 S65 2003 c.2  Available
Description xii, 300 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Decision making
Marketing -- Management
Added Author Berry, Chris
Pulford, Alan
ISBN 8124202923
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