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Resources
Author
Boyd, Harper W
Title
Marketing Research : Text and Cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch.
Imprint
Delhi : All India Traveller Bookseller , 1988
Copies
Edition
6th ed
Description
xv,836 p.; 24 cm.
Note
Includes index.
Subject
Marketing research
Added Author
Westfall, Ralph jt. Author
Stasch, Stanley F. jt. Author
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