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Author
Rao, Vithala
Title
Analysis for strategic marketing / Vithala R. Rao , Joel H. Steckel.
Imprint
Reading, Mass. : Addison-Wesley , 1998
Copies
Description
xiii, 514 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing
Added Author
Steckel, Joel H
ISBN
0321001982
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