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Book Cover
Book
Author Statt, David A. 1942-

Title Understanding the consumer : a psychological approach / David A. Statt.

Imprint New York : Palgrave , 1997

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Description xvi, 332 p. : ill. ; 24 cm.
Note Includes indexes, p.: 323-332.
Bibliography Includes bibliographical references.
Subject Consumer behavior
ISBN 0333660633