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Book Cover
Book
Author Kinnear, Thomas C

Title Marketing Research : An Applied Approach / Thomas C. Kinnear, James R. Taylor.

Imprint New York : McGraw-Hill, Inc., 1996

Copies

Location Call No. Status
 Female Library  HF5415.2 K53 1996    Available
 Female Library  HF5415.2 K53 1996 c.2  Available
Edition 5th ed
Description xxii,888 p.: ill.; 24 cm.
Series McGraw-Hill Series in Marketing
Note Includes bibliographical references and index.
Subject Marketing research
Marketing -- Management
Added Author Taylor, James R. (James Ronald) jt. Author
ISBN 0079122523
0071144188(pbk)
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