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Book Cover
Book
Author Temporal, Paul

Title Advanced brand management from vision to valuation / Paul Temporal.

Imprint Singapore, New York : John Wiley and Sons , 2002

Copies

Location Call No. Status
 Female Library  HD69.B7 T46 2002    Available
 Male Library  HD69.B7 T46 2002    Available
Description xv, 296 p. : ill. ; 24 cm.
Note Includes index, p.: 287-296.
Subject Brand name products -- Management
ISBN 047147925X