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Book Cover
Book
Author Thomas, Brian, 1938-

Title Direct marketing in practice / Brian Thomas and Matthew Housden.

Imprint London; New York : Routledge, 2011

Copies

Location Call No. Status
 Female Library  HF5415.126 .T475 2011    Available
 Male Library  HF5415.126 .T475 2011    Available
Description 348 p. : ill. ; 25 cm.
Series The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Note Firist published 2002 by Butterworth-Heinemann.
Bibliography Includes bibliographical references (p. 312-316) and index.
Subject Direct marketing
Added Author Housden, Matthew
Chartered Institute of Marketing
ISBN 9781138158146
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