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Book Cover
Book
Author Cravens, David W

Title Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

Imprint Homewood, Ill. : Irwin, 1987.

Copies

Location Call No. Status
 Female Library  HF5415.13 .C684 1987 c.2  Available
Description xx, 714 p. : ill. ; 25 cm.
Series The Irwin series in marketing
Bibliography Includes bibliographies and index.
Subject Marketing -- Management
Added Author Hills, Gerald E
Woodruff, Robert B
ISBN 0256055475
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