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Author
Wright, John S
Title
Advertising / John S. Wright, Willis L. Winter, Sherilyn K. Zeigler.
Imprint
New Delhi : Tata McGraw-Hill Publication Company Ltd , 1989
Copies
Edition
5th ed
Description
ix,545 p.: ill.; 24 cm.
Note
Includes index.
Subject
Advertising
Added Author
Winter, Willis L. jt. Author
Zeigler, Sherilyn K. jt. Author
ISBN
007099653X
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