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Book Cover
Book
Author Zimmerman, Alan S., 1942-

Title Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

Imprint Abingdon, Oxon ; New York, NY : Routledge, 2018

Copies

Location Call No. Status
 Female Library  HF5415.13 B565 2018    Available
 Male Library  HF5415.13 B565 2018    Available
Edition 3rd ed
Description xiii,438 p: ill ; 25 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management
Added Author Blythe, Jim
ISBN 9781138680753
9781138680760 (pbk. : alk. paper)
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